Meet Wild Hearts: Limited Edition Sunglasses and Gear That Never Play It Safe

This Valentine’s, we wanted to bring you a specially curated collection built for bold style and effortless pairing. The BEX® Wild Hearts Collection is a web-exclusive, limited edition lineup that brings Western roots and modern sporty style together, designed for caps, sunglasses, polos, and playing cards that shine on their own, but even better as a set.

Love comes with dust on its boots and fire in its chest.

What Is the BEX® Wild Hearts Collection?

Wild Hearts is a limited edition lineup designed to mix, match, and layer effortlessly, so each piece can shine on its own or together for a complete look.

The collection includes:

• Limited edition sunglasses with sunset-tinted lenses

• Rose-washed caps with a worn-in Western feel

• Women’s golf shirts in three colorways

• Men’s golf shirt designed for clean performance

• Custom casino-grade playing cards

Available online only and in limited quantities.

Limited Edition Sunglasses That Do More

At the center of the Wild Hearts collection are the sunglasses. These frames combine bold style with practical performance, perfect for weekends, golf days, or casual everyday wear.

Available in Valentine’s-inspired colors: Rose frames with Coral lenses, Frost Gray with Coral lenses and Frost Gray with Red lenses, each pair is as eye-catching as it is functional.

Each pair also offers:

• UV protection and polarized lenses to keep your eyes safe

• Durable, impact-resistant frames built to move with you

• Adjustable, lightweight fit for all-day comfort

Every pair comes with a custom hard case that doubles as a drink cooler, perfect for road trips, tailgates, and outdoor adventures.

These sunglasses are limited edition and will not be restocked once sold out.

Polished Polos and Rose-Washed Caps

The Wild Hearts caps are must-have adjustable styles with a timeless modified trucker or classic fit for everyone. Each features a comfortable fit and expertly designed embroidery for an elevated style. They are perfect from a day on the ranch to weekend outings or casual evening dates. Versatile and gift-ready, they pair naturally with sunglasses and polos for a complete Wild Hearts look.

 

The Wild Hearts polo shirts bring the same effortless style and versatility as the caps, keeping you polished and comfortable from the course to casual outings. Crafted from lightweight, wrinkle-resistant fabric that moves with you, the women’s and men’s golf shirts are designed for style and comfort. The women’s fit is flattering and breathable, while the men’s delivers performance-driven versatility. Built to move, these polos are perfect for weekends, errands, or a relaxed evening out.

Double Down with Premium Playing Cards

Bring the thrill of the game to every Wild Hearts moment. These custom, casino-grade playing cards are smooth, durable, and perfect for home games, weekend trips, or showing off with your crew. Ideal for collectors and serious poker players, they combine performance and style in a limited-edition deck you won’t want to miss.

Love Boldly

Wild Hearts isn’t about playing it safe. It’s about confidence, independence, and style with edge. This web-exclusive, small-batch collection won’t be restocked — when it’s gone, it’s gone! 

Shop the BEX® Wild Hearts Collection now for the perfect Valentine’s Day gift